Your hot tips for other writers?
I heard a story once of an advertising creative presenting a pitch to a client. After absorbing the concept, the client requests to squeeze more aspects of their business' services into the one campaign. Frustrated, the creative up and leaves the boardroom without a word and the client is left bemused.
The creative returns a short time later with a sack of tennis balls over his shoulder (turns out he was a part-time tennis coach). The client doesn't know what to make of it all. The creative stands at the opposite end of the boardroom table. "Catch this". He bounces one of the tennis balls down the boardroom table and the client nets it safely in two hands. "Easy right?" The client nods, still unsure of the creative's intentions or sanity for that matter.
"Now catch all of these". The creative throws every tennis ball down the table in rapid succession and the client fumbles and misses every single catch. "See what happens when you try to include too many ideas, the main message gets lost".
I'm not sure if this is actually a true story, but I like the analogy.
Your worst ever day job?
Two weeks, ten hours a day stocktaking an entire warehouse full of forklift parts in the ice-cold of winter. I never would've guessed that many parts could possibly fit into a forklift!
It was freezing due to all the surrounding metal and I had FM Country, the store manager's radio station of choice to make every single minute...resonate. The job was so tedious that I actually considered taking up smoking just so I could have more breaks.
To this very day, the sound of a country and western fiddle makes me shudder and curl up into the foetal position.
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